Research results: the impact of your cover letter
We asked 15 hiring design managers from tech companies to rate 300 applications (product designers). Our goal was to find out the degree of influence of the cover letter on the success of the response to the vacancy.
Craft a great intro for a product designer job
As you rate and comment on other cover letters, you can see your writing with the eyes of a hiring manager. That's how hiring managers feel. Designers that provided us with feedback on this service noted that deciding on other's stories is hard. Learn from this experience and write a better version of your intro.
How to get the most of this service (best practices)
Write your cover letter in one day. It is important to start with something instead of polishing a text without feedback. In the very beginning you want to have something basic, quickly. Learn from others and iterate till you get better results.
How it works
We conducted research, that revealed that
- On average, you have 40-50 seconds before your cover letter would be declined or considered to be taken to the next level. This is including a brief portfolio review, if you are a designer, for example.
- The impact of your cover letter is significant: based only on the cover letter content and external links, more than 80% of all incoming letters are filtered away in a matter of seconds.
Our service helps you to improve your cover letter and get that much-needed feedback that you won't be able to obtain in any other way.
The least level of feedback is stats: after at least 15 users rate your cover letter, you can find your chances of passing the initial barrier (if your letter will hit that sweet >80% spot or not).
If you are lucky, someone from the community will comment on your cover letter and explain their decision. You can invite people from outside of the community, but their feedback and ratings would not affect your rating.
If your letter's internal rating grows more than 60% (and you enabled an option that you want hiring managers to connect with you), our invited experts (real hiring managers from tech companies) are notified about you and occasionally they give you their own rating or feedback, which is also valuable. If you are looking for a job, they might consider contacting you directly or pass your profile to recruiters, which happens from time to time.
Each user either looking for a job (Active search and Passive search) or they are not (Rating only).
Statuses are helping hiring managers to find people who want to work right now.
If you don't want to be bothered, but want to learn your chances of being invited to the interview, you can do it by selecting Rating only status. When you apply, deselect I want hiring managers contact me via email option and Rating only status will be applied automatically.
We have three main statuses:
- Active search
- Passive search
- Rating only
Hiring managers will see your cover letter and links if you have this status active and your letter's rating is more than 50%.
Usually, this status is activated immediately after you create a new cover letter.
This status expires in seven days. We'll send notification email two days before downgrading status to Passive search. If you choose to prolong this status, you have to follow the link provided in an email proactively. Otherwise, the status will be automatically downgraded.
Hiring managers will see your cover letter and links if you have this status active and your letter's rating is more than 50%. They will also see the label that you are looking for a job passively and probably not interested in it anymore.
You can activate this status from the email notification.
This status lasts 14 days (two weeks) before being downgraded to Rating only.
We'll send notification email two days before downgrading status to Rating only. If you choose to prolong this status or upgrade, you have to proactively follow the link provided in an email. Otherwise, the status will be automatically downgraded.
Hiring managers would not see your cover letter and would not bother you, but you'll be able to collect ratings and feedback, as well as provide feedback to others. This is the simplest way to test your cover letters before sending them to the company of your dream.
Automatic status changes
Our status updates design in the way of gradual, automatic downgrade: if you start with Active search, it will be downgraded to Passive search in a week, and to Rating only in two weeks. We'll send three notifications with options to upgrade or downgrade the status.
This approach helps users to find a job and helping us keeping a database in good condition as well.
Stats and ratings
- Rate 12 cover letters.
- Comments are optional but very much appreciated if useful.
- You can not edit your cover letter once it is posted (imagine it was an email you've sent to a company).
- You can create a new version of your cover letter once you rate 30 cover letters.
- You can create a new cover letter once per month (given that you've rated 30 cover letters; both conditions should be met).
- As you rate and comment on other cover letters, you learn to look at your own writing in a different way, which is the point of this exercise.
As you apply, the first thing we want you to do is to read and rate at least 12 (twelve) cover letters that were submitted by other users earlier.
After you rate others, your cover letter appears in the feeds of other users, so that they can provide you a feedback.
Upvotes and downvotes are combined and normalized so that we can extract your application's rating. This rating is a combination of math and a couple of algorithms.
You also might receive anonymous comments from other users. Take it easy: they are just a thought for food,
Edit a cover letter or create new
It is understood and it is okay that you'd like to make changes to your cover letter after you send it.
Instead of editing your initial cover letter, we encourage you to learn from others and create a new version.
The thing is, we treat it as a letter that you've already sent. We don't allow changes, because it takes some time before other users can read and rate it. We want them to rate one and the same version so that math and algorithms will work for sure.
But there is also another purpose, that is also beneficial to you.
As you rate and comment on other cover letters, you learn to look at your own writing in a different way, which is the point of this exercise. We expect you to notice good ideas and bad patterns in other users' applications.
After conducting research, we found out that it takes a user to rate approximately 30 cover letters (you read and rate) to get first ideas on how to tell your story right.
That's why we unlock the possibility to create another version of a cover letter after you rate 30 cover letters.
It doesn't mean your new version will perform well, and that's why you want to test it again.
Your goal is to tell your story good enough to get at least 60-70%.